Episodes

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Jossie Haines—executive coach, fractional engineering leader, and former engineering leader at Apple, Zynga, Tile, and Life360—to unpack how great leaders build inclusive, high-performing teams and adopt AI with intention. Jossie shares pivotal moments from leading Siri teams at Apple (including award-winning Apple TV work) and scaling engineering at Tile, where she helped double the org and architect a culture people...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Radhika Dutt—MIT-trained engineer, entrepreneur, and author of Radical Product Thinking, to rethink how high-growth companies set direction and measure progress. Radhika explains why traditional goal systems (KPIs/OKRs) often incentivize “performance theater,” tracing their lineage from Drucker’s MBOs to Andy Grove to today’s playbooks—and why they’re mismatched to modern, creative work. She introduces OHLs (Objectiv...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Dr. Reece Akhtar, CEO and founder of Deeper Signals — a leading organizational psychologist and data scientist helping companies unlock human potential through AI-powered talent insights. Together, they explore how the future of leadership is being shaped by behavioral science, soft skills, and the rise of AI in the workplace. Dr. Akhtar breaks down what defines high-caliber leaders today, emphasizing the evergreen t...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Ari Galper, the world’s #1 authority on trust-based selling and creator of the One Call Sale methodology and Ari AI, an AI-powered sales coaching platform built on decades of proven frameworks. Together, they explore why traditional relationship-building and persuasion tactics often fail in today’s crowded marketplace—and what tech leaders can do instead. Ari shares how to transition from solution-centric pitching to...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Susan Ruediger, Founder and Chief Mission Officer of the CMT Research Foundation (CMTRF), and Laura MacNeill, the organization’s CEO. Together, they explore how patient-led research is revolutionizing drug development and catalyzing billion-dollar outcomes. Susan shares the remarkable story of CMTRF’s $128,000 seed investment in DTX Pharma that led to a $1 billion Novartis acquisition — a masterclass in strategic risk...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Andrew McVeigh, veteran technology leader and Chief Architect, whose career spans transformations at Hulu, Riot Games, and beyond. Andrew has navigated multi-billion-dollar shifts across industries from finance to gaming and healthcare, leaving behind architectures that still power companies today. The conversation dives deep into some of the most pressing questions in modern tech leadership: What matters most—EQ, IQ...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Chris Hallberg, entrepreneur, business coach, and former military and police leader, known for creating the Business Sergeant Leadership Philosophy. Chris brings decades of experience transforming teams, sharpening execution, and implementing EOS (Entrepreneurial Operating System) to help companies achieve breakthrough performance. From his formative years in the Army National Guard and law enforcement to his career ...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Michelle Niemeyer, a former high-powered attorney turned burnout expert, certified health coach, and creator of The Art of Bending Time. With 33 years in law and a personal journey of reinvention, Michelle shares her path from the pressures of litigation and entrepreneurship to becoming a sought-after advisor on sustainable leadership and resilience. The conversation dives into the pitfalls of chasing “work-life bala...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Monchek, founder and Chief Opportunity Officer of Opportunity Lab. A seasoned author, speaker, and advisor, Mark has guided leaders from top global organizations through times of radical disruption. Drawing from his books Culture of Opportunity and the forthcoming Opportunity Intelligence, Mark shares how to unlock growth through collaboration, mindset shifts, and purpose-driven leadership. The conversation expl...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Joel Benge, a strategist, author, and the mind behind "Message Therapy." With a rich and unconventional background that spans theater, video game testing, cybersecurity, and federal communications, Joel helps technical founders transform complex jargon into messaging that actually connects. Joel unpacks the biggest reason messaging falls flat: it’s too cerebral and not nearly human enough. Drawing from Aristotle, Mas...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with the legendary NFL coach and Hall of Famer, Dick Vermeil—a Super Bowl champion, Rose Bowl champion, and one of the most respected leaders in football history. Known for orchestrating one of the greatest turnarounds in NFL history with the St. Louis Rams, Coach Vermeil shares the leadership principles that drove his career—from the gridiron to the vineyards of Vermeil Wines. This episode dives deep into the human side ...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan dives deep into the core leadership principle of extreme ownership. In this solo episode, Avetis, a seasoned entrepreneur and tech leader, delivers a powerful and unfiltered message on why every leader must take full responsibility for their culture, team performance, and company outcomes—regardless of external circumstances. He breaks down how blame limits growth, how silence equals agreement, and why leaders must set the tone thr...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Donnigan, a seasoned virtual CMO and go-to-market strategist known for helping post-Series A tech companies scale with precision. With a background in video technology, streaming, and category design, Mark brings decades of practical insights to the table on what it takes to move beyond initial traction and build a sustainable growth engine. Together, they explore why so many engineering-led startups struggle to...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Russ Hawkins, a seasoned three-time CEO renowned for reviving and scaling struggling startups into profitable, exit-ready companies. With a background rooted in sales and a practical MBA earned through hands-on transformation work alongside McKinsey and AT&T, Russ shares his battle-tested playbook for turning chaos into clarity. Together, they unpack Russ’s journey from humble beginnings to orchestrating successful p...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan welcomes Pete Steege, B2B growth strategist, founder of B2B Clarity, and author of the bestselling book Radical Clarity. With decades of experience across startups and Fortune 100 companies, Pete has carved out a unique niche: helping technical founders grow into confident, purposeful CEOs—no more accidental CEOs. The conversation explores Pete’s unconventional journey from engineer to executive advisor, detailing pivotal moments t...

In this episode of The Tech Leader's Playbook, we sit down with Michel Langlois, former Cisco and Juniper executive and author of Beyond the Code. From growing up on a chicken farm in rural Quebec to leading 6,000+ global engineers during the rise of the internet, Michel shares a masterclass on scaling tech organizations with heart and strategy. Takeaways It's not where you were born that dictate what you will become. You have to take the ways to get there. There was no playbook for scaling i...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Jon Staenberg, a three-time Stanford graduate and founder of Agate Hound Fund. They discuss John's unconventional journey through entrepreneurship and investing, starting from his early work experiences in Omaha to his ventures in Argentina's wine industry. The episode dives into the influence of Warren Buffett, the importance of storytelling in business, and the emerging opportunities in search funds and entrepreneurship...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Philip Merrick, a seasoned technologist and CEO of pgEdge. They discuss Merrick's journey in the tech industry, the evolution of leadership styles, the importance of building great teams, and the vision behind pgEdge. The conversation also covers the evolution of cloud computing, data security, and fostering a culture of innovation within teams. In this conversation, Phillip Merrick shares his insights on the importance o...

In this episode of The Tech Leader's Playbook, Adam Coffey, a seasoned private equity expert, shares his insights on the dynamics of private equity and its impact on entrepreneurs. He discusses the importance of understanding private equity, the role of company culture, and the significance of choosing the right business model. Adam also reflects on his experiences with successful and less successful exits, emphasizing the influence of macroeconomic conditions. He provides valuable advice for as...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Josh Dorfman, a serial climate entrepreneur, about his journey into sustainability and the founding of Planted, a company focused on creating sustainable materials. They discuss the challenges of commercializing innovative solutions, the importance of scaling climate tech, and the role of media in raising awareness about climate action through Supercool, a platform that highlights successful climate tech stories. In this ...

In this episode of The Tech Leader's Playbook, Avetis Antaplyan interviews Alfred Miranda, a seasoned CTO with extensive experience across various industries including cannabis, fashion, and technology. They discuss the importance of diverse industry experience, the challenges of adapting leadership styles, and the pitfalls of traditional industries in adopting technology. Alfred shares valuable insights from his time at MedMen, a rapidly growing cannabis company, and emphasizes the need for eff...

In this episode of The Tech Leader's Playbook, Tammy Alvarez discusses the intrinsic link between business success and career fulfillment, emphasizing the need for individuals to align their personal ambitions with organizational goals. She highlights the broken nature of corporate systems that often overlook employee motivation and engagement, leading to a significant portion of the workforce feeling unfulfilled. Tammy shares insights on the importance of self-advocacy, the dangers of chasing l...

In this episode of The Tech Leader's Playbook, Keren discusses the concepts of toxic ambition and workaholism, exploring how they manifest in leadership and personal life. She shares her journey to becoming a coach and author, emphasizing the importance of aligning personal choices with one's true self. The discussion dives into the 'gilded cage' of success, where achievements can lead to feelings of entrapment. Keren highlights the significance of systems for well-being and the pervasive nature...

In this episode of The Tech Leader's Playbook, Dr. David Yang shares his entrepreneurial journey, discussing the challenges and successes he faced while building multiple companies. He emphasizes the importance of understanding customer pain points and the three essential elements—referred to as the 'three magic crystals'—that contribute to startup success. The discussion also touches on the significance of market needs, the excitement of innovation, and the necessity of having the right team to...